Big M Edge

The word 'breakfast' came about because it means breaking the fast after not eating since the night before.

Breakfast has been labelled the most important meal of the day. But, we get busy, and it can slip off the menu.

In fact, data from the last National Nutrition Survey showed that more young Australians are skipping breakfast, with 25% of 19-24 year olds missing breakfast on most days of the week^[1].

So, Big M has worked to make it easier for you to fit breakfast into your day.

We recognise that a healthy breakfast should be low in fat, and contain ‘good’ carbohydrates to help fill you up, plus a mixture of vitamins and minerals.

Masters Edge is a nutritious liquid-snack, packed with protein and fibre, as well as 11 essential vitamins and minerals. It’s 98.5% fat free and has a low GI (glycemic index) to help fuel you through the morning.

And, it has no artificial flavours.

Why protein?

Each 500mL bottle of new Big M Edge contains:

• 20g of protein, or 40% of an adult&39;s daily intake^[2]
• Protein can help the body function, supporting muscle growth and repair^[3]. It can also help to fill you up with research showing that foods high in protein can help keep you feeling fuller for longer^[4].

Why fibre?

Each 500mL bottle of new Big M Edge contains:

• 7g of fibre, or nearly a quarter (23%) of an adult's daily intake².
• Fibre is important for digestive health, helping to balance our insides and keep things working well. Fibre can also help to fill you up^[5].

Why vitamins and minerals?

Each 500mL bottle of new Big M Edge contains:

• 11 essential vitamins and minerals that provide between 20 to 50% of the recommended daily intake or RDI for adults. The blend of vitamins and minerals have been selected to help support your body's natural potential, from energy-releasing B-vitamins, to calcium and vitamin D for your bones, to zinc to help support the immune system.

Breakfast in a bottle, the easy way!